Your Guide

Dana Roefer is a LifePlan facilitator passionate about helping individuals find clarity in both  their personal and professional lives. As a serial starter, she understands the courage, belief, and action it takes to embark on new ventures and inspire meaningful change.

Dana is actively living her LifePlan. The past decade has been full of impact, co-founding of the Grand Rapids Children’s Business Fair and Journey Academy, two non-profits that nurture creativity, innovation, and entrepreneurial spirit in young people. She also published her first book, Shop Social, in 2022.

Currently, she is Vice President of Faith Driven Entrepreneur for Teens. Helping young people seek the Lord and what He has for them in life and career.